The Story Behind the Symbol
Weave Your Web is a storytelling and intergenerational mentoring community built around shared experiences in global careers. The identity draws inspiration from Ananse’s web — a symbol rooted in West African folklore, where the spider represents storytelling, wisdom, creativity and connection.
The logo translates this idea into an interconnected circular form, reflecting the many paths, people and experiences that shape a life and career across borders.
Weaving Connection Into Form
The mark was designed around movement and interconnectedness rather than perfect symmetry. Individual shapes radiate from a shared centre while curved lines weave between them, creating a visual system that feels human, dynamic and continuously evolving.
A grounded palette of black, warm orange and muted green balances professionalism with warmth, giving Weave Your Web an identity that feels approachable while remaining credible within the international development space.
